There probably ought to be a name for this new form of fundraising / philanthropy mixture. But an increasing number of corporate donors are running contests such as this one run by Tom’s of Maine. The idea is that the proposal getting the most votes on the website gets the grant. The corporation gets traffic driven to its website, and the organizations get a shot a significant grant opportunity. Win-win, right?
This past summer, we noticed that Idaho wasn’t represented in Tom’s “50 States for Good” campaign and sent in our application. And now, Kootenai Environmental Alliance is a finalist for a $20,000 grant from Tom’s, a long-time funder of environmental causes!
We’re certainly promoting the effort, and hopeful for the grant (to replicate the enormously successful Community Roots – Shared Harvest garden partnership), but it’s a tough thing to do. We are competing with other deserving causes by trying to rally our electronic votes from our smallish city in North Idaho – where the wiring isn’t the best and where spam is king. Bigger organizations, in bigger cities, with bigger electronic mailing lists and more fans on facebook, have a distinct advantage in competitions like these.
Nevertheless, you have to play to win. So do us a favor and keep us in the running – take two seconds to vote for “Shared Harvest – North Idaho” at the Tom’s website. And bookmark it — you can vote for us once a day for the rest of the month of October.