Does it seem that every single non-profit in the entire world has sent you an email in the last week or two? And something in the mail? And maybe a fresh newsletter? There’s a reason for that. Not to give away the trade secrets or anything, but non-profits need money to survive, and people give generously at this time of year.
In fact, according to an annual survey, more than 3 out of 4 Americans plan on giving money to charities in the last 6 weeks of the year. Many wait until the last three days of the year. Some $48.4 billion (that’s billion-with-a-B) will be donated this holiday season. Most people give to at least two or three charities with most donations under $100. With high-dollar donors included, the average total gift amount is $281. Donors are giving through many different channels these days, and on-line giving is expected to be at an all time high.
Anyway. We just bring this simple explanation to your attention as a public service. And if you feel so inclined, consider an end of year donation to your local grassroots non-profit conservation organization. Our official end-of-year email will go out later this week.